Cambridge University Press

Challenge:An internal Data Manager (senior technical resource) would spend 50% of her time on preparing different data sources for campaigns through SQL queries and Excel. Marketers were not able to segment independently and had to rely on technical resources to write SQL queries for them.Solution:The Data Manager only spends 10% of her time on preparing data for campaigns by using DESelect instead of SQL queries. A SQL query that used to take an hour to write can now be created with drag-and-drop segmentation in less than 5 minutes.Junior Marketers (even graduates) are able to segment with minimal training.