Rush Sport & Entertainment

Started Rush's practice in India aimed at India's largest multinational enterprises with a special focus on ROI-based analytical framework for digital marketing and branding. Rush is a leading boutique activation agency with expertise in Formula One, Tennis, Golf and Soccer.I'm working with some of India's largest companies to help them use the medium of sports through digital technologies to raise awareness of their brands and the consuming public's loyalty towards their products by… Exibir mais Started Rush's practice in India aimed at India's largest multinational enterprises with a special focus on ROI-based analytical framework for digital marketing and branding. Rush is a leading boutique activation agency with expertise in Formula One, Tennis, Golf and Soccer.I'm working with some of India's largest companies to help them use the medium of sports through digital technologies to raise awareness of their brands and the consuming public's loyalty towards their products by tapping into the unique emotions that sports bring out among viewers.I also write a column for The Economic Times, India's biggest selling business newspaper, targeted at CXOs on educating them on how best to use their marketing budget for sports to achieve their business objectives and high ROI, especially through dual screen usage among digitally savvy consumers. Exibir menos