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The internet retailer’s fraud prevention guide Online shopping has spiked in the last 5 years, crossing the trillion dollar threshold in 2012. Embracing the consumer preference for internet shopping, many new businesses are only available through the web. Yet a surprisingly low number of new merchants are taking measures to protect themselves from internet fraud. While many online business owners are convinced that any fraud activity on a card is largely the domain of banks and… The internet retailer’s fraud prevention guide Online shopping has spiked in the last 5 years, crossing the trillion dollar threshold in 2012. Embracing the consumer preference for internet shopping, many new businesses are only available through the web. Yet a surprisingly low number of new merchants are taking measures to protect themselves from internet fraud. While many online business owners are convinced that any fraud activity on a card is largely the domain of banks and credit card issuers, internet retailers are simply unaware that in the world of ‘card not present’ (internet purchases), they are liable for bad purchases run through their stores.