Snowplow

Unlock the value of your customer behavioral data to fuel next-gen AI, analytics, and marketing. Snowplow empowers organizations to generate trustworthy, first-party customer data to power Marketing and Advertising performance. 1.9+ million sites and applications use Snowplow to generate and model first-party customer data from across their digital interfaces to capture descriptive customer journeys and build actionable first-party behavioral profiles. Purposely designed for the data platforms as a single source of truth; marketers, data teams and CDPs can activate Snowplow data across Customer 360, personalization and ML use cases.