So So Def Recordings

So So Def Recordings is a record label based in Atlanta, Georgia, founded in 1993 by producer and music mogul Jermaine Dupri, specializing in Southern hip hop, R&B and bass music. The label is responsible for acts such as: Kriss Kriss Kross, Da Brat, Xscape, Jagged Edge, Bow Wow, Dem Franchise Boyz, Lil Jon, Usher, Mariah Carey, Maestro Harrell, The Ghost Town DJs, INOJ, J-Kwon, Trina Broussard, R.O.C., Anthony Hamilton and rising stars Leah Labelle and Brandon Hines.